How to stay distinct in the Great Averaging, as AI pulls work and life toward the middle. From a founder building with it every day.

AI makes everyone better and everyone the same. That’s the Great Averaging, and it reaches past work into what we want, what we buy, and how we measure a good life. Uncopyable is about the part of you it can’t average, and how to keep it while using AI fully.

The practice is Mind First: make up your own mind before any tool or feed offers you one. Whatever comes first stays yours.

What you’ll get:

• Essays on staying distinct, at work and in life

• Average vs. Mine: the same task done the average way and my way, side by side

• From the Build: a monthly letter from inside Twelfth Brain, the company I’m building to capture human judgment (you can switch this section off)

I’m Subh Mukherjee. I built and exited two startups and now build AI at Twelfth Brain. I use these tools every day, and I still decide first.

Stay uncopyable.